eLearnAfrica
Responsible Marketing and the Fundamentals of Corporate Social Responsibility
University of Central Lancashire
  • Start Date: 10 May, 2021
  • 4 weeks
  • Study Content: Videos


Understand the importance of responsible marketing and CSR and how these affect the environmental impact of consumption.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
Enrol Now

Course Description

Investigate the role marketing plays in corporate social responsibility


On this course, you’ll explore the importance of responsible marketing through theory and principles as well as applied examples.


You’ll learn more about the ways consumption deriving from marketing activities affects the environment and our carbon footprint.


Discover the fundamentals of corporate social responsibility


You’ll get an understanding of the fundamentals and purpose of CSR. You’ll also explore, through examples, how businesses can educate and help consumers become more responsible and sustainable through their CSR programs.


By looking at key concepts, you’ll be able to identify the opportunities and challenges each one poses to businesses and consumers. This will allow you to assess how each concept applies to your consumption.


Explore applied examples of responsible marketing in business


You’ll be presented with applied responsible marketing examples in business and, through debates and discussions with other learners, you’ll be able to understand and answer various questions around marketing sustainability.


Once you’ve completed this course, you’ll be able to apply everything you’ve learned to both your personal and professional life. As a consumer, you’ll understand how to reduce your environmental footprint and consume more responsibly. As a professional, you’ll be able to make more informed decisions on how your business can be more sustainable.


Learn theory and practice from experts at Lancashire School of Business and Enterprise at UCLan


This course is delivered by experts at UCLan. Educators with an interest in researching responsible marketing will present the theoretical part of this course, whilst the technical aspects of recycling, plastics, and pollution will be facilitated by a Professor of Waste Management from the School of Engineering.


This course is designed for anyone with an interest in marketing and sustainability. It’s also suitable for professionals and businesses looking to widen their knowledge of corporate social responsibility.


    • Certificate cost may vary. You will be redirected to the host page for cost and payment options.

    • University of Central Lancashire

      This university is part of the partnership between eLearnAfrica and FutureLearn.

    • You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
    • COLLABORATION POLICY

      By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

      ELEARNAFRICA HONOR CODE PLEDGE

      By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:

      • Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.

      • Maintain only one user account and not let anyone else use my username and/or password.

      • Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.

      • Not post answers to problems that are being used to assess student performance.

      • Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.

      VIOLATIONS

      If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:

      • Receiving a zero or no credit for an assignment;

      • Having any certificate earned in the course withheld or revoked;

      • Being unenrolled from a course, learning program or degree program; or

      • Termination of your use of the App and/or Site.

      • Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers. 

      No refunds will be issued in the case of any corrective action for such violations.

      Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.

      CHANGING THE HONOR CODE

      Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

      Effective Date: September 22, 2016