eLearnAfrica
Marketing Essentials
The University of Adelaide
  • Start Date: 08 Apr, 2024
  • 4 weeks
  • Study Content: Videos


Make your marketing successful by learning how to work with your customers, your media channels, and the changing landscape.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

Master marketing basics with the University of Adelaide


There are many common mistakes businesses make in their marketing efforts, such as spending high amounts or starting campaigns without a clear reason why.


This four-week course from the University of Adelaide will help demystify marketing to ensure you master the basics and avoid marketing mistakes.


Whether you run your own business, you want to develop in your current role, or you simply want an introduction to marketing, this course will arm you with the marketing skills to grow your business.


Learn to identify customer needs


To successfully target your audience, you first need to understand who your customers are. On the course, you’ll learn how to identify your customers and their needs.


With this knowledge, you’ll learn how to create a marketing message and strategy that not only aligns with your customer needs, but also meets the needs of an ever-changing audience.


Delve into your marketing channels


Next, you’ll explore the marketing channels available to you and how your customers use these channels.


You’ll learn the best practices of each marketing channel to reach and connect with your audience with the right language and product features.


Understand the marketing landscape


On the final week of the course, you’ll discover how the market landscape continues to change and how the pandemic has impacted customers. Through this exploration, you’ll learn how you can effectively respond to these changes.


By the end of the course, you’ll have a firm grasp of marketing concepts, know how to connect to your customers, and will have the mindset you need for continued success.


This course is designed for anyone who wants to improve their business performance through marketing.


You may be a business owner, new to marketing, or a business leader who needs a broad overview of marketing.


    • Certificate cost may vary. You will be redirected to the host page for cost and payment options.

    • The University of Adelaide

      This university is part of the partnership between eLearnAfrica and FutureLearn.

    • You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
    • COLLABORATION POLICY

      By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

      ELEARNAFRICA HONOR CODE PLEDGE

      By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:

      • Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.

      • Maintain only one user account and not let anyone else use my username and/or password.

      • Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.

      • Not post answers to problems that are being used to assess student performance.

      • Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.

      VIOLATIONS

      If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:

      • Receiving a zero or no credit for an assignment;

      • Having any certificate earned in the course withheld or revoked;

      • Being unenrolled from a course, learning program or degree program; or

      • Termination of your use of the App and/or Site.

      • Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers. 

      No refunds will be issued in the case of any corrective action for such violations.

      Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.

      CHANGING THE HONOR CODE

      Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

      Effective Date: September 22, 2016