eLearnAfrica
Introduction to Audio Marketing Strategy: From Podcast to Radio Ads with Advertising Week
Advertising Week
  • Start Date: 15 Mar, 2021
  • 2 weeks
  • Study Content: Videos


Analyse successful audio marketing strategies and learn how to create memorable podcast and radio ads that hit marketing goals.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
Enrol Now

Course Description

Discover the power of podcast and radio advertising


With options for podcast advertising on the rise and radio advertising as lucrative as ever, audio marketing is a key strategic marketing avenue for brands big and small.


Through case studies from brands experienced in marketing for audio, this two-week course will equip you with the skills you need to create and run memorable podcast and radio marketing campaigns.


Explore audio marketing case studies from top brands like Garnier and KISS FM, Mastercard, and Autoglass


Identifying how to create the right marketing content for podcasts and radio is an extremely valuable skill for marketers today.


Taking examples and insights from brands who have gotten it right, this course will help you identify what type of audio marketing works for different organisations and why.


You’ll hear from Autoglass on how it identified a user need that transformed their radio ads, and from Garnier on why it collaborated with KISS FM to launch a new product.


Get expert tips on marketing planning tools from Zendium and Spotify


The course offers plenty of tips and support for finding where to experiment with your content creation as well as what tools to use to create your audio content and strategy.


With access to interviews from Spotify and Zendium, you’ll discover how even everyday products like toothpaste can impact an audience with a strong audio marketing strategy, and find out what information and data Spotify offers marketers who use their platform for audio ads.


Create a full radio marketing campaign


By the end of the course, you’ll be able to identify which type of audio marketing format – from radio ads to branded audio content – is right for your organisation, and feel confident to use customer insights to formulate a targeted audio content marketing plan.


This course is designed for anyone who’d like to explore what’s possible in audio marketing areas like radio and podcasting.


It will also be useful for those who are new to marketing well as those already working in the field.


    • Certificate cost may vary. You will be redirected to the host page for cost and payment options.

    • Advertising Week

      This university is part of the partnership between eLearnAfrica and FutureLearn.

    • You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
    • COLLABORATION POLICY

      By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

      ELEARNAFRICA HONOR CODE PLEDGE

      By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:

      • Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.

      • Maintain only one user account and not let anyone else use my username and/or password.

      • Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.

      • Not post answers to problems that are being used to assess student performance.

      • Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.

      VIOLATIONS

      If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:

      • Receiving a zero or no credit for an assignment;

      • Having any certificate earned in the course withheld or revoked;

      • Being unenrolled from a course, learning program or degree program; or

      • Termination of your use of the App and/or Site.

      • Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers. 

      No refunds will be issued in the case of any corrective action for such violations.

      Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.

      CHANGING THE HONOR CODE

      Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

      Effective Date: September 22, 2016