eLearnAfrica
Introduction to Behavioural Economics: Employee and Customer Behaviour
FutureLearn
  • Start Date: 01 Aug, 2022
  • 3 weeks
  • Study Content: Videos


Gain the skills to promote behaviour change in your employees and customers through effective incentives.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

Gain the skills to motivate positive behaviour change


On this three-week course, you’ll gain the skills to push for positive behavioural change in your work place.


Guided by Paul Dolan, Professor of Behavioural Science at the London School of Economics and Political Science, you’ll learn how to promote positive behaviour change in your employees through effective incentives.


Through an exploration of incentivisation, default behaviours, and commitment, you’ll learn how you can use this understanding to motivate positive behaviour change in both your employees and customers.


Explore different types of incentives


To help you choose the right incentive for your context, you’ll explore the different types, such as financial and pro-social, and assess the success of each incentive in affecting behaviour change.


Next, you’ll learn the difference between incentives and commitments and explore how you could use commitment pledges to change behaviour in the workplace.


Discover the role of mental accounting


You’ll be introduced to reference points and mental accounting to understand how they affect the success of your incentives.


Through this exploration, you’ll discover how they exert influence and why they work so effectively in anything from pension choices to hospital care.


Understand key learnings in behavioural science


By the end of the course, you’ll understand the behavioural economic factors that can influence your employees and customers.


This course is designed for anyone who wants to learn more about human behaviours and needs.


It will be particularly useful if you are a professional managing, building, or developing a team.


If you want to deepen your understanding of this subject, you may be interested in these courses. They feature similar subject matter and share the same overall learning outcomes:



    • Certificate cost may vary. You will be redirected to the host page for cost and payment options.

    • FutureLearn

      This university is part of the partnership between eLearnAfrica and FutureLearn.

    • You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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