eLearnAfrica
Understanding Research Methods in Business
Sentinel|9
  • Start Date: 18 Apr, 2022
  • 4 weeks
  • Study Content: Videos


Improve your research skills to effectively identify a problem, scope your research, analyse data, and present your findings.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

Discover the research process from start to finish


On this four-week course from Sentinel|9, you will explore the principles that underpin good business research. Once you have completed this course, you will understand the entire research process from problem definition through to project conception and finally, publication of the research outcomes.


Learn how to effectively scope and plan your research


This course will introduce you to a range of research processes that will help to inform your choice of research problem, research methodology, research methods, and data analysis.


You’ll start by examining how to define your research problem and build a search strategy to hone your initial scoping research so you don’t get overwhelmed with too many sources and too much information.


Explore quantitative, qualitative, and mixed method research approaches


There are many reasons to conduct either quantitative or qualitative research, with each providing relevant answers to specific types of questions. That’s why a mixed method research approach is often used for business research to benefit from both types of research method.


This course will guide you through the different approaches to these types of research, such as correlation research, questionnaires, and interviews. You’ll then examine the uses, advantages, and limitations of mixed method research.


Develop tools for effective data collection and analysis


During the final week of this course, you’ll delve into the data collection tools that you can use for research, and how to ensure that you collect the highest quality data. Finally, you’ll look at the different theories and techniques to effectively analyse your data and present your findings.


This course is designed for anyone interested in improving their research skills. It will be especially useful for business professionals and line managers looking to conduct effective business research.


    • Certificate cost may vary. You will be redirected to the host page for cost and payment options.

    • Sentinel|9

      This university is part of the partnership between eLearnAfrica and FutureLearn.

    • You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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