eLearnAfrica
Google Ads Course for Beginners - From Zero to PPC Hero
ClickSlice
  • Start Date: 04 Jan, 2021
  • 4 weeks
  • Study Content: Videos


Get to grips with how to successfully run a Google Ads account and help increase its profitability.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

Learn how to set up, implement and analyse a Google Ads account


Understanding how the Google Ads auction works is a key skill for any business to have in this increasingly digital world.


Over the duration of this informative digital marketing course, you’ll decipher how to set up and execute a profitable Google Ads campaign from scratch, improving your knowledge of this vital digital marketing strategy along the way.


Discover how to set up a Google Ads campaign from scratch


You’ll get the know-how into how Google Ads work, and will also be given the skills in order to to plan and implement a PPC campaign for yourself.


You’ll also cover strategies which you can use to find keywords in which to target via keyword research; an essential first step of running a successful PPC campaign for any business.


Identify ways to optimise a Google Ads account


Once you’ve covered the basics, you’ll identify ways in which to optimise a Google Ads account in order to increase profitability via lowering CPC, improving conversions and optimising for the best performing keywords.


This will incorporate the key elements of bidding strategies, conversion tracking and Google Ad extensions, such as call to action buttons, location information and links to specific parts of a website.


Learn from a leading expert in Google Ads and PPC campaigns


You’ll be guided throughout the course by Joshua George, founder and owner of leading digital marketing agency ClickSlice.


With over 20 successful Google Ads campaigns implemented for clients across multiple industries, you’ll gain real in-depth insight from an expert within the digital marketing field and will ultimately understand how to use Google Ads.


This course is a great fit for anyone who would like to learn more about Google Ads and how they work.


This could include digital marketers, agency owners and or small and medium-sized enterprises (SMEs).


    • Certificate cost may vary. You will be redirected to the host page for cost and payment options.

    • ClickSlice

      This university is part of the partnership between eLearnAfrica and FutureLearn.

    • You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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