eLearnAfrica
Credible Content Creation for Communications Professionals
University of Southern Queensland
  • Start Date: 17 Oct, 2022
  • 4 weeks
  • Study Content: Videos


Discover how to source reliable information and improve the validity, authenticity, and quality of your content.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

Enhance your research skills for quality content delivery


Creating content that is based on reliable and valid sources is critical to build trust and credibility in the market.


On this four-week course, you’ll develop your information retrieval skills and learn to gather and evaluate the reliability and credibility of sources.


You’ll learn to create high-quality, factually-accurate content, whatever your brief.


Find and evaluate reliable sources


The questionable reliability of online content means that professionals in media and communications need to be able to critically assess sources before assuming the validity of the information they’ve found.


Using a range of credibility criteria, you’ll learn how to spot fake news, and gain practical skills for sourcing reliable content.


With these skills, you’ll be able to ensure your fact-checking and sources are dependable, determine any bias, and add authenticity to your work.


Learn the fundamentals of professional and ethical decision making


Gaining key insights into how to generate accountable, ethical content, you’ll examine the key features of ethical social media and journalism.


Using this knowledge, you’ll be able to approach content generation using ethical and professional decision making techniques that elevate the credibility of your content.


Discover interviewing skills essentials


Interviews are a vital facet of content creation, allowing you to gather direct quotes, generate specific answers, and obtain first-hand accounts.


You’ll hone your interviewing techniques, learning how to master the fundamentals of interview success and conduct them using ethical considerations.


By the end of this course, you’ll have the skills to devise and justify a story angle, as well as the ability to collect credible background information to inform your content creation.


This course is designed for anyone who works in the communications and media sectors and wants to improve their research techniques for content creation.


It would be particularly beneficial for those who work in journalism or writing, or those who support them in research roles within media and communications.


    • Certificate cost may vary. You will be redirected to the host page for cost and payment options.

    • University of Southern Queensland

      This university is part of the partnership between eLearnAfrica and FutureLearn.

    • You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
    • COLLABORATION POLICY

      By enrolling in a course on or through eLearnAfrica, you are joining a special worldwide community of learners. The aspiration of eLearnAfrica is to provide anyone with an internet connection access to courses from the best universities and institutions in the world and to provide our learners the best educational experience internet technology enables. You are a part of the community that will help eLearnAfrica achieve this goal. eLearnAfrica depends upon your motivation to learn the material and to do so with honesty and academic integrity. In order to participate in eLearnAfrica, you must agree to the Honor Code below and any additional terms specific to a class.

      ELEARNAFRICA HONOR CODE PLEDGE

      By enrolling in a course, program, or degree hosted on the eLearnAfrica App or Site, I agree that I will:

      • Complete all tests and assignments on my own, unless collaboration on an assignment is explicitly permitted.

      • Maintain only one user account and not let anyone else use my username and/or password.

      • Not engage in any activity that would dishonestly improve my results, or improve or hurt the results of others.

      • Not post answers to problems that are being used to assess student performance.

      • Abide by any and all requirements of the eLearnAfrica Participants as may regard the expectations of civil or academic behavior or of community standards.

      VIOLATIONS

      If you are found in violation of the Terms and Conditions or Honor Code, you may be subject to one or more of the following actions:

      • Receiving a zero or no credit for an assignment;

      • Having any certificate earned in the course withheld or revoked;

      • Being unenrolled from a course, learning program or degree program; or

      • Termination of your use of the App and/or Site.

      • Additional actions may be taken at the sole discretion of eLearnAfrica and eLearnAfrica course providers. 

      No refunds will be issued in the case of any corrective action for such violations.

      Honor code violations will be determined at the sole discretion of eLearnAfrica, the Partners, or Members. You will be notified if a determination has been made that you have violated this honor code and you will be informed of the corresponding action to be taken as a result of the violation.

      CHANGING THE HONOR CODE

      Please note that we review and may make changes to this Honor Code from time to time. Any changes to this Honor Code will be effective immediately upon posting on this page, with an updated effective date. By accessing the App and/or Site after any changes have been made, you signify your agreement on a prospective basis to the modified Honor Code and any changes contained therein. Be sure to return to this page periodically to ensure familiarity with the most current version of this Honor Code.

      Effective Date: September 22, 2016