eLearnAfrica
Content Planning and Creation
Social Media College
  • Start Date: 12 Sep, 2022
  • 2 weeks
  • Study Content: Videos


Ensure your Instagram content is high quality, engaging, and delivered consistently and strategically.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

Develop your content creation and scheduling skills


By focusing on engagement and high-quality storytelling, you can ensure your Instagram account remains relevant to your audience’s goals, using a scheduled calendar of content delivery.


On this two-week course, you’ll learn to optimise your content through scheduling, layout planning, and editing. Using these skills, your account will showcase your brand’s aesthetic and whilst staying current and fresh.


Post high quality images using Canva


Canva is an invaluable tool for social media marketers, allowing you to edit your images and videos to a professional standard.


Through hands-on activities, you’ll learn how to use a range of Canva features and discover how to improve your output quality and layout, guaranteeing you deliver great content with every post.


Improve your data analysis with Instagram Insights


Instagram Business Accounts come equipped with a range of tools to improve your reach and optimise your content.


You’ll learn how to interpret content data, exploring impressions, account activity, top posts, and reach, giving you valuable insights into what content best resonates with your audience. You’ll also learn how to use planning tools to track your feed and keep your content varied.


With this knowledge, you’ll be able to adapt your content strategy and monitor the success of your changes.


Design a content brief for outsourcing your social media content


By using freelancers, you can increase the level of output on your account and help your brand grow.


You’ll be guided through the hiring process and learn how to develop a content brief to ensure their work aligns with your brand.


By the end of this course, you’ll have learned how content schedules can improve reach and engagement and have gained new skills in content editing.


This course is for social media influencers, marketers, and advertisers who want to improve their audience reach and develop their Instagram planning and scheduling skills.


It is particularly suited to business owners who want to ramp up Instagram engagement to build brand loyalty and turn followers into customers, as well as marketing professionals who want to up their social game.


You’ll need to have the Instagram app on your phone, and set up a free Canva account.


    • Certificate cost may vary. You will be redirected to the host page for cost and payment options.

    • Social Media College

      This university is part of the partnership between eLearnAfrica and FutureLearn.

    • You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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