eLearnAfrica
Competitor Analysis: From Business Level Strategy to Organisational Structures
Coventry University
  • Start Date: 18 Jul, 2022
  • 2 weeks
  • Study Content: Videos


Discover how to implement successful corporate level strategy and robust organisational structures through competitive analysis.

Course Fee: Free
Certificate Cost: See Fees and Eligibility
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Course Description

Explore competitor analysis and enhance your decision-making skills


What is competitor analysis, and how can it help businesses outperform their rivals? Understanding your competition is vital to surpassing them. This two-week, 360-degree course will explain how.


Competitive analysis can be defined as identifying a businesses major rivals and researching their products, sales, and marketing strategies. The right competitive analysis framework and tools can play a major part in planning your future business strategies and decision-making.


Explore the different types of organisational structures


In this course, you’ll have the opportunity to get to grips with understanding organisational goals and values, and why it’s important to think of your competitors as stakeholders. You’ll also explore the different types of organisational structures, such as the ‘lean pyramid’.


Use competitor analysis tools such as stakeholder mapping


Find out how you can easily perform competitive analysis by using the right tools. Although many tools target a particular niche, more generic tools can be used to analyse multiple areas of a competitor and their strategies to give you an overview of their efforts, allowing you to see potential avenues for growth.


Understand business-level strategy and strategic management


Business level strategies provide a way to add value to customers by exploiting a firm’s core competencies. In this course, you’ll examine how such strategies can help a company gain the competitive advantage in the marketplace.


This course is designed for intermediate-level business managers and students to gain more knowledge about strategy and globalisation. This course aims to equip you with the concepts, framework and techniques needed for better environmental scanning.


You can enhance your learning experience by following related courses, designed by Coventry University:



    • Certificate cost may vary. You will be redirected to the host page for cost and payment options.

    • Coventry University

      This university is part of the partnership between eLearnAfrica and FutureLearn.

    • You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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