Predictive Analytics: Solving Business Problems Using Machine Learning and Big Data
Sungkyunkwan University (SKKU)
  • Start Date: 16 Aug, 2021
  • 4 weeks
  • Study Content: Videos


Explore how predictive models can help businesses use data to identify risks and discover new opportunities.

Course Fee: Free
Certificate Cost: See Fees and Eligibility

Course Description

Discover how predictive analytics could transform your business


As businesses accrue more and more data about their customers – from their behavioural history to their transactions – being able to use ‘Big Data’ is becoming increasingly key to low-term business success.


On this course, you’ll understand how predictive analytics can be used to get useful information out of your data. You’ll identify how techniques like machine learning and data mining can help you become a data-centred project manager who can solve business problems, and drive revenue.


Learn how predictive analytics helps business


Predictive analytics encompasses a variety of statistical techniques in big data analysis and machine learning.


Alongside data science experts at Sungkyunkwan University (SKKU), you’ll get foundational training in the concepts and principles that underlie data science and statistical modelling techniques.


See how data science can boost business performance


The course will take you through a series of real-world business problems, solving each by using key predictive analytics methods.


These include statistical methodologies and algorithms such as artificial neural networks, clustering, text mining, decision trees, and natural language processing.


Explore the relationship between predictive analysis and machine learning


You’ll discover the essentials of machine learning, which can be a vital tool in analysing and making use of data.


Discover the difference between supervised machine learning – where you can collect data based on previous experience – and unsupervised machine learning – where you can find new data patterns.


Gain practical big data skills


Along the way, you’ll learn how to use predictive tools to extract knowledge from data, connect actual business problems with data science solutions, and lead a data science-orientated team.


This course would benefit an aspiring manager who wants to align their understanding of business and technical solutions and to lead comprehensive business solutions including data science teams.


Learners will require access to Microsoft Excel (or Excel Online) to open and edit data sheet files.


    • Certificate cost may vary. You will be redirected to the host page for cost and payment options.

    • Sungkyunkwan University (SKKU)

      Sungkyunkwan University was founded in 1398 as the highest national educational institute in the early years of the Joseon Dynasty in Korea.

      As the oldest university in East Asia, it has fostered leaders of Korean society for over 600 years.

      At present SKKU is striving to educate students with a broad knowledge base, communicative leadership and a creative challenging spirit.

      As a world-class research university this is one way in which SKKU is contributing to the development of a harmonious global society.

      With the support of the world-renowned global company Samsung, SKKU has become a creative and innovative center of higher education. This collaborative approach incorporates foundational knowledge, applied research, a focus on global society, and academic-industrial collaboration.

       

    • You may be able to download course materials after enrolling in this course. If not, all of the necessary course materials provided by the course instructor will be available on the provider's course page.
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